My heart and thoughts go out to the victims, families and everyone affected by this tragedy,” he wrote. I feel absolutely sickened having my name uttered by this person. “Just heard news of the devastating reports from New Zealand Christchurch. Kjellberg, who has previously found himself embroiled in controversy over alleged anti-Semitism, disavowed the shooting on Twitter Friday morning. Read: YouTube extremism and the long tail The phrase itself is a meme started by PewDiePie’s fans, and its goal is to be reprinted. Before committing the act, he shouted, “Remember, lads, subscribe to PewDiePie,” a reference to Felix Kjellberg, who runs YouTube’s most subscribed-to channel. The shooter live-streamed the attack itself on Facebook, and the video was quickly shared across YouTube, Twitter, and Instagram. Together, the posts suggest that every aspect of the shootings was designed to gain maximum attention online, in part by baiting the media. Early Friday, a number of unverified social-media posts surfaced, along with a bizarre manifesto posted to 8chan, rich with irony and references to memes. In the hours after the horrific mass shootings at two mosques in Christchurch, New Zealand, people desperately searched the internet for any sign of a motive or meaning behind the attack.
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December 2022
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